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The Promo Desk PROMOTIONAL PRODUCTS REFERENCE

Custom magnets — cost explained

Custom magnets cost depends on a handful of concrete choices: size, substrate, quantity, shape and any finishing or tooling steps. That single sentence tells you what to interrogate on a quote.

Context and why it matters

Buyers often compare only a headline per‑piece price and miss the extras that change the math. Artwork setup, die‑cut tooling, laminates, thicker magnetic backings and rush production add one‑time or per‑piece fees; shipping weight for rigid magnets also bumps cost. When you compare vendors, match size, finish and quantity exactly and ask for itemized line items. For practical sourcing and decoration options, see our product guide on custom magnets.

Frequently asked

What factors most affect how much custom magnets cost?

Cost is driven by size, substrate (flexible vs rigid), quantity, print process, shape (standard vs die‑cut) and finishing like lamination. Artwork complexity and color separations can create one‑time setup charges. Ask suppliers for a line‑item quote showing material, print, tooling, finishing and shipping so you can compare apples to apples.

How does quantity change pricing for custom magnets?

Per‑piece price typically falls as quantity increases because setup and tooling costs spread over more units. Small runs carry higher unit costs while larger runs lower per‑piece pricing but require storage and cash tied up in inventory. Request a quantity‑break schedule and sample pricing to find the sweet spot for your needs.

Are there setup fees or minimums for ordering custom magnets?

Yes. Many decorators charge one‑time setup or tooling fees for die‑cuts and may enforce minimum orders for some finishes. Digital short‑run printing can reduce or eliminate tooling for small quantities—ask about digital options, proofs, and whether artwork or dielines incur extra charges before placing an order.

How can I lower costs when ordering custom magnets?

Choose standard sizes and flexible magnetic stock, avoid custom die‑cuts, simplify artwork, and order larger quantities to reduce per‑piece costs. Consolidate colors and skip premium laminates if not needed. Always request an itemized quote and a sample to confirm look and durability before committing to a big run.

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