- Wellness & Safety
Custom Sunscreen, From People Who Handle the Compliance
Branded sunscreen sends a message few giveaways can: that a company genuinely looked out for the people receiving it. Handed out at an outdoor event, a resort, a golf outing, or a health fair, it gets used gratefully in the moment and kept in a bag afterward — useful, thoughtful, and on-brand for anyone in travel, sports, or wellness. But it comes with a serious catch that most promo items don’t: sunscreen is legally a drug.
SPF and formats
Sunscreen comes as lotion, spray, stick, and packet formats, at SPF levels typically from 15 to 50+. Higher SPF blocks more UVB; ‘broad spectrum’ means it also protects against UVA. Travel and single-use packet sizes suit event handouts, while full bottles suit resorts and gift kits. The format and size follow the occasion — packets for a 5K, bottles for a hotel amenity.
The compliance line
This is the part that separates sunscreen from a printed pen: in the US, sunscreen is regulated by the FDA as an over-the-counter drug, meaning its label, active ingredients, and SPF claims must meet federal requirements. You can’t just print a logo on any tube. Work with a supplier who provides compliant, properly labeled product and documentation. Sunscreen sits alongside lip balm and hand sanitizer — several wellness items share this regulated status, and it’s essential for healthcare programs.
$2.50–$5.00 per piece · MOQ 50
Typical bulk customer pricing incl. basic decoration; varies by product, decoration, and quantity. Request a live quote.
Frequently asked
How much does custom sunscreen cost?
Custom branded sunscreen typically runs $1–$5 per unit depending on size, format, and SPF, dropping with volume. Single-use packets are cheapest for event handouts; full bottles cost more and suit resorts and gift kits. Pricing also reflects that sunscreen is a regulated product requiring compliant formulation and labeling.
Is promotional sunscreen regulated?
Yes. In the US, sunscreen is regulated by the FDA as an over-the-counter drug, so its label, active ingredients, and SPF claims must meet federal requirements. You cannot simply print a logo on any tube. Work with a supplier who provides compliant, properly labeled, tested product and the documentation to back the SPF claims.
What SPF should promotional sunscreen be?
SPF 30 broad-spectrum is a common, well-rounded choice for promotional sunscreen — it blocks about 97% of UVB rays and covers UVA with 'broad spectrum.' SPF 15 suits lighter use; SPF 50+ suits high-exposure outdoor events. 'Broad spectrum' matters because it protects against both UVA and UVB. Match the SPF to the audience and setting.